The Certificate in Strategic Communication provides essential skills for designing, implementing, and managing business communications programs for a range of corporate, agency, and nonprofit organizations. Students in the program learn to coordinate internal and external communications. Program components help students implement programs personally, manage in-house resources, or direct external teams of communications professionals.

The program provides in-depth instruction in writing, editing, and presentation along with analysis of critical concepts in communications research, management, marketing, advertising, public relations, technology, and media (print, broadcast, and digital) — and how these functions relate to each other in creating effective organizational communications.

A wide choice of electives allows students to customize a program to support individual career aspirations in disciplines such as public relations or advertising, or to pursue more depth in business, research, or technology.

Contact:Del Schwinke

Certificate in Strategic Communication

The 21-unit program includes five required courses and two authorized elective courses.

Required Courses: 15 units

Comm 203Writing For Business Communication3
or JRN 211 Introduction to Journalism: Research to Writing
Comm 262Integrated Strategic Communications3
Comm 3411Technology for Managers: Tools and Strategies3
Comm 3451Effective Editing3
EComp 324Professional Writing, Speaking, and Presentation3
Total Units15