The Certificate in Strategic Communication provides essential skills for designing, implementing, and managing business communications programs for a range of corporate, agency, and nonprofit organizations. Students in the program learn to coordinate internal and external communications. Program components help students implement programs personally, manage in-house resources, or direct external teams of communications professionals.
The program provides in-depth instruction in writing, editing, and presentation along with analysis of critical concepts in communications research, management, marketing, advertising, public relations, technology, and media (print, broadcast, and digital) — and how these functions relate to each other in creating effective organizational communications.
A wide choice of electives allows students to customize a program to support individual career aspirations in disciplines such as public relations or advertising, or to pursue more depth in business, research, or technology.
Certificate in Strategic Communication
The 21-unit program includes five required courses and two authorized elective courses.
Required Courses: 15 units
|Comm 203||Writing For Business Communication||3|
|or JRN 211||Introduction to Journalism: Research to Writing|
|Comm 262||Integrated Strategic Communications||3|
|Comm 3411||Technology for Managers: Tools and Strategies||3|
|Comm 3451||Effective Editing||3|
|EComp 324||Professional Writing, Speaking, and Presentation||3|