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2020-21 Bulletin
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Marketing

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  • Marketing
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The Certificate in Marketing provides undergraduate students with a marketing-specific set of in-demand skills. Students will be introduced to key marketing concepts and competencies, including competitive analysis, market research, communications strategy, product marketing, branding, editing and social media marketing. The certificate can be customized to fit a student's unique interests in design thinking, creative writing, video editing, podcasting or two-dimensional design.

According to a recent Burning Glass report (PDF), adding technical field-specific skills to a liberal arts program of study doubles the jobs available to recent graduates.

The Certificate in Marketing may also be pursued on a stand-alone basis for individuals seeking professional development in their current role.

Contact:University College Advisers
Phone:314-935-6700
Email:ucollege@wustl.edu
Website:https://ucollege.wustl.edu/programs/certificates/marketing

Certificate in Marketing

The undergraduate Certificate in Marketing is earned by completing five courses (13 credit units total), including four core courses and one additional course to be selected from a short list.

Required Courses: 10 units

Course List
Code Title Units
Bus 270Marketing Concepts3
Comm 305Market Research and Communications Strategies3
Comm 3451Effective Editing3
Comm 3090Social Media for Public Relations1
Total Units10

Choose one from the following:

Course List
Code Title Units
Art 110Two-Dimensional Design3
Bus 290Design Thinking: Human-Centered Approaches to Making the World3
Comm 308Making the Cut: Editing Digital Video3
JRN 327Audio Storytelling: From Podcasts to Newscasts3
Creative Writing3
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