The Certificate in Marketing provides undergraduate students with a marketing-specific set of in-demand skills. Students will be introduced to key marketing concepts and competencies, including competitive analysis, market research, communications strategy, product marketing, branding, editing and social media marketing. The certificate can be customized to fit a student's unique interests in design thinking, creative writing, video editing, podcasting or two-dimensional design.
According to a recent Burning Glass report (PDF), adding technical field-specific skills to a liberal arts program of study doubles the jobs available to recent graduates.
The Certificate in Marketing may also be pursued on a stand-alone basis for individuals seeking professional development in their current role.
| Contact: | University College Advisers |
|---|---|
| Phone: | 314-935-6700 |
| Email: | ucollege@wustl.edu |
| Website: | https://ucollege.wustl.edu/programs/certificates/marketing |
Certificate in Marketing
The undergraduate Certificate in Marketing is earned by completing five courses (13 credit units total), including four core courses and one additional course to be selected from a short list.
Required Courses: 10 units
| Code | Title | Units |
|---|---|---|
| Bus 270 | Marketing Concepts | 3 |
| Comm 305 | Market Research and Communications Strategies | 3 |
| Comm 3451 | Effective Editing | 3 |
| Comm 3090 | Social Media for Public Relations | 1 |
| Total Units | 10 | |
Choose one from the following:
| Code | Title | Units |
|---|---|---|
| Art 110 | Two-Dimensional Design | 3 |
| Bus 290 | Design Thinking: Human-Centered Approaches to Making the World | 3 |
| Comm 308 | Making the Cut: Editing Digital Video | 3 |
| JRN 327 | Audio Storytelling: From Podcasts to Newscasts | 3 |
| Creative Writing | 3 | |