The Certificate in Strategic Communication provides essential skills for designing, implementing and managing business communications programs for a range of corporate, agency and nonprofit organizations. Students in the program learn to coordinate internal and external communications. Program components help students implement programs personally, manage in-house resources, or direct external teams of communications professionals.
The program provides in-depth instruction in writing, editing and presentation along with analysis of critical concepts in communications research, management, marketing, advertising, public relations, technology and media (traditional and new). It also addresses how these functions relate to each other to create effective organizational communications.
Certificate in Strategic Communication
Required Course Work: 15 units
Choose five of the following seven courses:
|Comm 234||Foundations of Communications||3|
|Comm 262||Integrated Strategic Communications||3|
|Comm 305||Market Research and Communications Strategies||3|
|Comm 350||Public Relations Principles and Social Media||3|
|EComp 324||Writing for Public Speaking||3|
|Comm 378||Communications Technology and New Media||3|
|Comm 385||Digital Communications Analytics||3|