The Certificate in Marketing provides undergraduate students with a marketing-specific set of in-demand skills. Students will be introduced to key marketing concepts and competencies, including competitive analysis, market research, communications strategy, product marketing, branding, editing and social media marketing. The certificate can be customized to fit a student's unique interests in design thinking, creative writing, video editing, podcasting or two-dimensional design.
According to this Burning Glass report (PDF), adding technical field-specific skills to a liberal arts program of study doubles the jobs available to recent graduates.
This program can be completed entirely online.
Certificate in Marketing
Required Courses: 9 units
Course List
| Code |
Title |
Units |
| Bus 270 | Marketing Concepts | 3 |
| Comm 305 | Market Research and Communications Strategies | 3 |
| Comm 3451 | Effective Editing | 3 |
| Total Units | 9 |
Electives: 3 units, chosen from the following:
Course List
| Code |
Title |
Units |
| Art 109 | Design Concepts | 3 |
| JRN 327 | Audio Storytelling: From Podcasts to Newscasts | 3 |
This program is offered either mostly or fully online. Students entering the U.S. on an F-1 or J-1 Visa must enroll in a program full time. F-1 students are only permitted to enroll in one online course per semester and J-1 students may only enroll in non-credit online courses that do not count toward their degree program. The School of Continuing & Professional Studies (CAPS) cannot guarantee face-to-face enrollment options each semester of full time enrollment, therefore cannot issue an I-20 or DS 2019 to F-1 and J-1 students for this program. If you are an F-1 or J-1 student and wish to enroll in a CAPS program while here on a Visa, please contact our recruitment team to discuss your options for face-to-face program enrollment. F-1 and J-1 students should not enroll in online courses or programs without first consulting the university’s Office for International Students and Scholars (OISS).