The Certificate in Strategic Communication provides essential skills for designing, implementing and managing business communications programs for a range of corporate, agency and nonprofit organizations. Students in the program learn to coordinate internal and external communications. Program components help students implement programs personally, manage in-house resources, or direct external teams of communications professionals.
This program provides in-depth instruction in writing, editing and presentation along with the analysis of critical concepts in communications research, management, marketing, advertising, public relations, technology and media (traditional and new) and how these functions relate to each other in the creation of effective organizational communications.
This program can be completed entirely online.
Certificate in Strategic Communication
Required courses: 9 units
Course List
| Code |
Title |
Units |
| Comm 234 | Foundations of Communications | 3 |
| Comm 262 | Integrated Strategic Communications | 3 |
| Comm 305 | Market Research and Communications Strategies | 3 |
| Total Units | 9 |
Electives: 6 units, chosen from the following:
Course List
| Code |
Title |
Units |
| Comm 350 | Public Relations Principles and Practices | 3 |
| Comm 372 | Crisis Communications | 3 |
| Comm 385 | Digital Communications Analytics | 3 |
This program is offered either mostly or fully online. Students entering the U.S. on an F-1 or J-1 Visa must enroll in a program full time. F-1 students are only permitted to enroll in one online course per semester and J-1 students may only enroll in non-credit online courses that do not count toward their degree program. The School of Continuing & Professional Studies (CAPS) cannot guarantee face-to-face enrollment options each semester of full time enrollment, therefore cannot issue an I-20 or DS 2019 to F-1 and J-1 students for this program. If you are an F-1 or J-1 student and wish to enroll in a CAPS program while here on a Visa, please contact our recruitment team to discuss your options for face-to-face program enrollment. F-1 and J-1 students should not enroll in online courses or programs without first consulting the university’s Office for International Students and Scholars (OISS).