The Certificate in Marketing offers learners the opportunity to build a focused and practical foundation in marketing. Designed to complement a variety of majors, this certificate equips learners with a set of market-aligned skills that are highly valued across industries. Learners will explore core marketing concepts and develop key competencies in areas such as market research, communication strategy, product marketing, and public relations. Learners will gain the knowledge and basic tools needed to support marketing initiatives, contribute to brand development, and make data-informed decisions.

Students are able to complete this certificate online. However, course availability may vary depending on the semester.

Contact Info

Contact:	Joe Cruz
Phone:	314-935-6700
Email:	cjoe@wustl.edu
Website:	https://caps.wustl.edu/programs/certificates/marketing

Certificate in Marketing

Required Courses: 12 units

Course List

Code	Title	Units
CAPS-COMM 2010	Writing for Business Communication	3
CAPS-BUS 2210	Marketing Concepts	3
CAPS-COMM 3010	Market Research and Communications Strategies	3
CAPS-COMM 3440	Public Relations Principles and Practices	3
Total Units		12

This program is offered either mostly or fully online. Students entering the U.S. on an F-1 or J-1 Visa must enroll in a program full time. F-1 students are only permitted to enroll in one online course per semester and J-1 students may only enroll in non-credit online courses that do not count toward their degree program. WashU Continuing & Professional Studies (CAPS) cannot guarantee face-to-face enrollment options each semester of full time enrollment, therefore cannot issue an I-20 or DS 2019 to F-1 and J-1 students for this program. If you are an F-1 or J-1 student and wish to enroll in a CAPS program while here on a Visa, please contact our recruitment team to discuss your options for face-to-face program enrollment. F-1 and J-1 students should not enroll in online courses or programs without first consulting the university’s Office for International Students and Scholars (OISS).