Second Major in Marketing
Total credits required: 15
- Marketing Core: 6 credits
Code | Title | Units |
---|---|---|
MKT 3150 | Principles of Marketing | 3 |
MKT 3780 | Marketing Research | 3 |
Total Units | 6 |
- Marketing Electives: 9 credits
Group A Elective Choices (at least 6 credits required):
Code | Title | Units |
---|---|---|
MKT 3770 | Consumer Behavior | 3 |
MKT 4001 | Digital Marketing and Analytics | 3 |
MKT 4003 | Understanding and Conducting Business Experiments | 3 |
MKT 4700 | Pricing Strategies | 3 |
MKT 4800 | Marketing Strategy | 3 |
MKT 4820 | Brand Management | 3 |
Group B Elective Choices:
Code | Title | Units |
---|---|---|
MKT 3810 | Inclusive Marketing | 1.5 |
MKT 4000 | Elements of Sales: Tools and Techniques | 3 |
MKT 4002 | Business & Marketing Innovation | 3 |
MKT 4004 | Sports Marketing | 3 |
MKT 4095 | Entrepreneurship Marketing Models | 1.5 |
MKT 4315 | Marketing Metrics | 1.5 |
MKT 4770 | International Marketing | 3 |
MKT 4810 | Advertising and Promotions | 3 |