Second Major in Marketing

Total credits required: 15

  • Marketing Core: 6 credits
MKT 3150 Principles of Marketing3
MKT 3780 Marketing Research3
Total Units6
  • Marketing Electives: 9 credits

Group A Elective Choices (at least 6 credits required):

MKT 3770 Consumer Behavior3
MKT 4001 Digital Marketing and Analytics3
MKT 4003 Understanding and Conducting Business Experiments3
MKT 4700 Pricing Strategies3
MKT 4800 Marketing Strategy3
MKT 4820 Brand Management3

Group B Elective Choices:

MKT 3810 Inclusive Marketing1.5
MKT 4000 Elements of Sales: Tools and Techniques3
MKT 4002 Business & Marketing Innovation3
MKT 4004 Sports Marketing3
MKT 4095 Entrepreneurship Marketing Models1.5
MKT 4315 Marketing Metrics1.5
MKT 4770 International Marketing3
MKT 4810 Advertising and Promotions3

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