Students from other divisions pursuing an Olin second major must complete the Second Major Core Business Requirements, in addition to the requirements for the major itself. For additional policies and a list of Second Major Core Business Requirements, visit the Non-BSBA Programs tab of the Olin Business School page of this Bulletin.
Total Units Required: 15
Marketing Core (6 units)
Course List
| Code |
Title |
Units |
| MKT 3150 | Principles of Marketing | 3 |
| MKT 3780 | Marketing Research | 3 |
| Total Units | 6 |
Marketing Electives (9 units)
Group A Elective Choices (at least 6 units required)
Group B Elective Choices
Course List
| Code |
Title |
Units |
| MKT 3810 | Inclusive Marketing | 1.5 |
| MKT 4000 | Elements of Sales: Tools and Techniques | 3 |
| MKT 4002 | Creating & Launching Innovative New Products | 3 |
| MKT 4004 | Sports Marketing | 3 |
| | 1.5 |
| MKT 4315 | Growth Marketing Practicum | 1.5 |
| MKT 4770 | International Marketing | 3 |
| MKT 4810 | Advertising and Promotions | 3 |