Total Units Required: 15
Required Course (3 units)
| Code | Title | Units |
|---|---|---|
| MGT 1000 | Individual in a Managerial Environment * | 3 |
| or MGT 2001 | Business Fundamentals for Non-Business Students | |
| or MGT 3800 | Business Strategy | |
| Total Units | 3 | |
Core (at least 3 units required)
| Code | Title | Units |
|---|---|---|
| MEC 4610 | Business of Arts | 3 |
| MGT 4325 | Business Management of Arts Organizations | 3 |
Experiential Learning (at least 3 units required)
| Code | Title | Units |
|---|---|---|
| INTL 3230 | Business of Art: The European Capitals of Culture ** | 3 |
| MGT 4103 | The Practicum ** | 3 |
Business of Arts Electives
| Code | Title | Units |
|---|---|---|
| ART 4851 | Museum & Gallery Operations | 3 |
| ELIT 2301 | Publishing: History and Contexts | 3 |
| ELIT 4110 | Topics in English and American Literature: Predicting a Bestseller: Computational Approaches to Publishing Trends | 3 |
| ELIT 4300 | The Business of Books | 3 |
| FASHION 2410 | Business of Fashion | 3 |
| FASHION 3407 | Fashion Promotion and Exhibition | 3 |
| MEC 4600 | Economics of Entertainment ** | 3 |
| MGT 4210 | Introduction to Entrepreneurship ** | 3 |
| or MGT 4603 | Introduction to Social Entrepreneurship | |
| MKT 3150 | Principles of Marketing | 3 |
| MKT 3770 | Consumer Behavior ** | 3 |
| MKT 4000 | Elements of Sales: Tools and Techniques ** | 3 |
| MKT 4810 | Advertising and Promotions ** | 3 |
| MKT 4820 | Brand Management ** | 3 |
| OB 3150 | Organization Behavior Within the Firm | 3 |
| WRITING 3601 | The Art of Publishing | 3 |
- *
MGT 1000 Individual in a Managerial Environment is recommended for students in their first or sophomore year. Juniors and seniors should take MGT 3800 Business Strategy. Please note that MGT 3800 Business Strategy requires MEC 2900 Microeconomics or ECON 4001 Intermediate Microeconomic Theory as a prerequisite.
- **
Additional prerequisites or applications are required to take this elective.