Marketing Minor (Non-BSBA)
Prerequisites:
- Calculus I: MATH 1510 Calculus I
- Microeconomics: MEC 2900 Microeconomics, ECON 1501 Introduction to Microeconomics, or ECON 4001 Intermediate Microeconomic Theory.
- Statistics I: DAT 1200 Managerial Statistics I, ESE 3260 Probability and Statistics for Engineering, POLSCI 2400 Data Science for Politics, POLSCI 3630 Quantitative Political Methodology, SDS 2020 Elementary Probability and Statistics, or SDS 3020 Elementary to Intermediate Statistics and Data Analysis (AP credit for SDS 2020 [2200] will fulfill this prerequisite).
Total credits required: 15
- Required Courses:
| Code | Title | Units |
|---|---|---|
| MKT 3150 | Principles of Marketing | 3 |
| MKT 3250 | Applied Marketing Research | 3 |
or MKT 3780 | Marketing Research * | |
| Total Units | 6 | |
- Electives (9 credits required):
| Code | Title | Units |
|---|---|---|
| MKT 3770 | Consumer Behavior | 3 |
| MKT 4000 | Elements of Sales: Tools and Techniques | 3 |
| MKT 4001 | Digital Marketing and Analytics | 3 |
| MKT 4002 | Business & Marketing Innovation | 3 |
| MKT 4003 | Understanding and Conducting Business Experiements | 3 |
| MKT 4004 | Sports Marketing | 3 |
| MKT 4700 | Pricing Strategies | 3 |
| MKT 4770 | International Marketing | 3 |
| MKT 4800 | Marketing Strategy ** | 3 |
| MKT 4810 | Advertising and Promotions | 3 |
| MKT 4820 | Brand Management ** | 3 |
- *
The prerequisites for MKT 3780 are MKT 3150, MATH 1520, and completion or concurrent enrollment in DAT 1201.
- **
Additional prerequisites are required to take this elective.